Tuesday 24 July 2018

Changes that a VR documentary will bring in the mindset of your audience


The rise of virtual reality has been observed as the biggest game changer in terms of storytelling. For businesses across the world, this new feature has proved a challenging yet interesting medium to increase their thought process. With the presence of many VR companies, going with a good VR based project has become a reality. A reliable company like Else VR already has several projects under their umbrella that spans genres of VR documentary including news, dance and entertainment.

Many experts believe that soon VR will become so mainstream that brands and filmmakers will have to learn how to adapt to this feature. Why VR is necessary? Here are some reasons –

VR connects with audience on a greater level – TV, radio, billboards are all good to catch the attention of the audience. But when Virtual reality takes over a project, the audience is able to feel the effect of the content on a personal level. While traditional mediums are just see and learn, Virtual reality takes the user into the world where the story of the content is taking place.

Empathy becomes stronger – When the user inside the virtual reality medium, they are able to observe the content. The emotions are felt on a personal level and as a result, the empathy becomes stronger and connecting on a higher level. The impact of story is highest inside the virtual reality medium.

VR is cost saving – Unlike the traditional means, the VR saves funds in many ways. While TV and billboards require arranging of certain equipment and techniques, purchasing of ad space during a specific area of a time slot, VR saves you from doing the same.

For more details on virtual reality and journalism, feel free to connect with our experts at Else VR.

Friday 20 July 2018

Qualities that make VR storytelling better than television

There are a number of mediums through which a story can be told. An individual needs to find the most convenient way to read and grasp the story. This is the reason why the users of physical books and kindle are so divided with their opinions about which medium is better and effective.

Same like books, the moving stories, TV shows, news and films are needed to be told in a medium that is accessible to the audience. Without the user feeling the cause of story being told, its purpose will be lost.

This era has been the rise of VR storytelling. This medium takes the audience inside the world where the story is taking place and provides a greater level of emotions to the audience. This medium is slowly taking over from TV and there are reasons why it is happening.

VR reality user is able to experience the world while the TV user can only see it

Imagine a TV show with fantastical elements. The story is great and so are the visuals. But don’t you think that its impact will be way better if the audience are able to see the story happening and the events taking place while they are the citizens of that world. With the help of 360 virtual reality, you can bring the world to reality. TV fails in making this happen.

VR is not bound by time and location

While one needs to be in front of a TV set with access to proper channels to enjoy that show, the user of VR can access the content from anywhere. Not being restricted by time makes virtual reality so useful.

With Else VR, all your virtual reality needs find a solution. Connect with our team to bring your dream VR project to life.

Thursday 12 July 2018

3 sectors that can take the advantage of the growth of virtual reality in India



The rise of virtual reality took the world market by storm. Various sectors across the globe experimented with this innovations and created ground breaking results. With the rapid expansion of Indian market, the need to adapt to something innovative has become very important. One of the modern innovations of communication and storytelling that the world has seen is the rise of virtual reality. Indian markets can use this innovation and work on some creative ways of storytelling.
Here are some industry sectors that should consider using virtual reality in India and make the best out of it.

Ad industry 

Advertising is the most innovative way to connect with the audience and convince them to buy or try a product. Through innovative advertising, many businesses have made an impact in the market. Today, virtual reality can not only increase the impact but will also make the audience know and learn more about the product.

Real estate 

Showing a piece of property to the interested buyers has always been a task filled with different challenges. The buyer is always suspicious about the final outcome of the space. Adding to this problem, one also ends up spending a lot of time and resources on keeping staff just for the tour of the home space. With adapting to virtual reality applications, real estate companies can show a 3D representation of the home to their buyers while they are in the office only. Saving a lot of time and money in the process.

News and multimedia

The need to make news audience interactive has made many broadcasting networks look beyond television and internet. With adaptation of augmented reality, it is now possible to make the news personalized. This innovation can take the audience into the heart of the place from where the news is being broadcasted, making the content more appealing.