Friday 22 June 2018

Three examples of how brands use 3D virtual reality

Since the inception of VR, this innovation has seen a flow of creativity by brands and businesses. In modern age, the virtual reality has become a matter of interest and every campaign to promote the business is looking for creative ways to exploit the many potentials.

This way, 3D virtual reality has become mainstream. It has an estimated 90 million users across the world, it is guaranteed that it will lead to a major paradigm shift in marketing, advertising and e-commerce markets. Soon, VR will change the way consumers perceive products.

This is one reason why companies have inclined towards VR. Some of the creative ways in which brands have used 3D virtual reality are mentioned below –

Uber – Jungle at Zurich Station 

Uber came up with this creative idea and transferred its users to an artificial AR constructed jungle. at Zurich’s rail station, this artificial forest was created and one could see animals too. This was a fun away to indulge in an interactive session with people and it generated over one million views on YouTube.

Volvo – Virtual ride inside new Volvo car 

Volvo’s new car is a dream for many. While they can’t afford it, it is not impossible to get inside one and take a ride. Thanks to Volvo’s VR program, the users got a first-hand experience of taking a ride in their latest car. Not only this, but Volvo also created a simulated reality so that the users can get a fun experience while taking the ride.

IKEA – Virtually try furniture at home 

The Swedish company IKEA went ahead to create a simulation that allowed users to try their furniture at home. They made this possible with the use of virtual reality.

Else VR is one of the biggest Virtual reality companies in India. With a team of experts, they thrive to create world class content that guarantees improved brand recognition and content build-up.

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