3 ways in which immersive journalism is going to change the world

The age of Virtual reality has just started. Brands and media houses are looking for ideas to adapt virtual reality in their content. Many have succeeded and have created benchmark while others are just waiting for the technology to evolve and go to a level where they can adapt their idea into something worthwhile.

When it comes to adapting to virtual reality in the daily content, there is no other field which has the potential to use VR like journalism has. The process of taking the audience at the site of the news and then connect with them in a much deeper way is called immersive journalism and it has a lot of potential. Here are some of the reasons why it is believed so.

Greater empathy is achieved – Virtual reality product’s success depends on the empathy of the user. The scale at which an individual experiencing the VR content is able to feel the power of the story and connect with it on an emotional level is known as empathy. A VR documentary or a news report has the capability to do that because they show content from the events of real life.

Call to action gets a better response – Only virtual reality guarantees that the audience will respond to call to action button. With TV or radio, there is no guarantee that the audience will pick their phones and register their opinions. But since VR content comes with a CTA and all the viewer needs to do is to click on the desired option, the response is higher.

You get to catch the viewer’s interest – Depth in storytelling catches the interest of the viewer. Just like in virtual reality filmmaking, the aim is to indulge the audience into the content. If the content is good, the audience won’t realize that they have travelled into a different world.

Because of advantages like these, Virtual Reality has a lot of potential in news and journalism.